With over 40% of all website traffic coming from mobiles and
        tablets more and more brands are quickly realising that to
        compete in today’s marketplace they need a responsive website.
        Consumers are using their mobile and tablet devices to make
        purchases online more than ever before and responsive design is
        essential when trying to make a consumer comfortable enough
        with your website that they’ll make a purchase.

  Responsive design is important whatever shape and size your
        business is. Research shows 94% of smartphone users look for
        local providers on the phone and 84% then take action, either
        contacting the business or making a purchase. This shows just how
        critical a responsive design is for local businesses as well as the big
        brands.

  There is a proven link between a consistent user experience and
         your websites’ conversion rates. Responsive design removes some
         of the stumbling blocks that having different sites can cause as
         consumers react positively to something they find familiar
         and consistent. What’s more, having a single responsive site
         means that your analytics are all in one place and you don’t have
         to track conversion paths and user journeys on multiple sites.

  Having a responsive design also means that you can concentrate
        your efforts on a single SEO strategy and have a single set of
        hyperlinks and so on which results in time and cost savings,
        especially over time. In fact, Google even recommend having a
        responsive website design because they say that having one URL
        for both your desktop and mobile sites makes it far easier for their
        algorithms to index content.