Why Juvenate?
Are you on social media ?- Do you have offers & promos ?
- Do you want repeat business ?
- We can help with all of these
The Benefits of Social Media Marketing
The list of social media’s benefits is almost endless, but there are some core benefits that explain why more and more businesses every month are turning to social media to take their business to the next level. With Facebook and Twitter serving 1.5 billion users around the world alone, it’s easy to see how it can allow your business to transcend your geographic area. Even if your customer base is local, it gives you an unrivalled channel of communicating with them and gives a critical competitive advantage over other businesses in your industry.
The key to social media is to know which platforms give you the best opportunity to connect with you target audience. Facebook is typically great for B2C brands, whilst Twitter is the next generation of word of mouth marketing so fantastic for business that thrive on word-of-mouth and LinkedIn you access to a professional audience. Of course you can be on more than one of the major platforms, it’s just about understating who you’re talking to on each and tailoring your content accordingly.
The real beauty of social media marketing over more traditional marketing channels is that it gives your customers the chance to communicate back to you. You can engage with them in real time and Facebook allows you to find out the favourite interests of people who ‘like’ your company page so that you can find out what your target audience is talking about and cares about and use this to your marketing advantage. SMM not only gives you a clear competitive advantage but gives a face to your business, strengthening customer loyalty.
Compared to more traditional marketing methods, in particular print methods, social media marketing is extremely cost-effective and can have a huge impact on your overall marketing expense. Instead of relying on the assumption that if you get in front of enough people at least a few of them will be potential customers, social media can be extremely targeted and mean that you concentrate your efforts on those who are most likely to be or are already interested in your brand.
You can even find people who have bought from your competitors combine this with some targeted paid Facebook ads for
example or even just a well-executed campaign and you’ve completely revolutionised your approach to lead generation saving
you time and money.
Take blogging for example, websites with blogs are proven to attract over 55% more traffic and 70% more leads than without one. Plus you can keep track of all your increased activity through analytics that monitor your social media activities and performance allowing you to refine and perfect your activities, not to mention allows you to keep a close eye on exactly what you’re getting for each £1 of your marketing budget spent.
Have one of our digital team look over your website for free, we will give you free advice where you could improve the optimisation and lead generation
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