For businesses wanting an instant fast start in competitive sectors, PPC can circumvent the immediate top tier organic listings. Employing a PPC campaign, sometime known as Adwords, means you can appear above organic listings on a Google search result. Click through rates, time on site and conversion to sale vary to SEO but PPC does offer a definite competitive advantage. In the first instance we begin by conducting an assessment of your current business needs to devise a highly targeted and effective keyword and ad group strategy.

PPC Campaign works by having a fixed budget to appear on Google, and every time somebody clicks on your PPC advert some of your budget is used. This is where the phrase cost per click comes into play. Some phrases or keywords have high cost per click and some much, much lower, it all depends on the level of competition.

As with our SEO approach, we have monitoring and analysis protocols in place for our PPC campaigns to ensure that the traffic driven to our client’s sites is of a high quality and the chosen keywords convert into real monetary returns.

Juvenate Media are experts in maximising the return on investment gained through our online marketing solutions.