• 10/7/21
• admin

Your customers will find you online if you employ SEO to dominate search engines. Search results are influenced by hundreds of ranking signals. Links, keywords, and time spent on the site are just a few examples.

You will be rewarded for following best practises and producing high-quality material. If you don’t, you’ll have to deal with Google’s wrath.

Google’s efforts to remove low-quality content have resulted in some marketers receiving bad search results. When deciding whether or not to use black-hat SEO techniques, keep this in mind.

Follow the regulations if you want to use SEO methods in your marketing strategy.

Here are seven things I always teach to new website owners seeking SEO assistance when it comes to developing a content strategy. Despite the fact that some of them may seem obvious, they are frequently missed and can have a significant negative impact on your search engine rankings (and your wallet from lack of website traffic).

Using this guide, I’ll walk you through the seven most important Google SEO rules you should know—and these pointers will work for any search engine you’re using. The following are the most important SEO principles to keep in mind while you develop your strategy:

Keyword Abuse Is Never A Good Idea

Don’t Go After Overly Competitive Keywords

Don’t Use Low-Quality Links 3. Create Unique Content 4.

Make Regular Updates to Your Website

Optimize your website according to Google’s on-site guidelinesMonitor the Speed of Your Website

Keyword Abuse Is Never A Good Idea

Keywords are the means through which you inform search engines about the content of your website. The same keyword was used over and over by marketers to try and convince Google that they were relevant for a particular search.

According to this theory, if you were on page 4 of Google results for a keyword that you used ten times, you’d be on page 1 if you used it twenty times. Even though arithmetic is a difficult subject, this makes sense, right?

That was a brief period of time, to be sure. Those that tried to influence search results by cramming their sites with keywords were left with no visitors.

Use of keyword stuffing dilutes ranking signals and degrades the quality of your content. As an example, consider the following.

Google considers the amount of time a user spends on a website before assigning it a ranking. The more time a visitor spends on your website, the more important it appears to Google. If someone can’t understand your material because it’s crammed with keywords, they’ll leave your site immediately. Seeing users leave rapidly tells Google that your site’s quality is just above the sewage line and it isn’t worth ranking.

LSI (Latent Semantic Indexing) keywords should be used in your text, in my opinion. Create material around a few target keywords, but don’t overuse them (2 to 3 times for a 500-800 word article). After that, sprinkle in LSI keywords throughout the text as a way of enhancing the primary keywords.

As a content marketer, you must avoid “keyword-stuffing.” It gives nothing to readers and is sure to get you snubbed by search engines like Google.

Don’t Go After Overly Competitive Keywords

Perform a standard search for keywords. The most relevant keyword isn’t always your best bet, especially if 70,000+ other people are already searching for it.

Look for keywords that are comparable or distinctive to your message, but that are being used less often. Concentrate on these because they will help you rank better while requiring less work. If you can, group your keywords and synonyms together in a way that makes sense. As a result, your authors will be able to produce material that comes across as authentic to the audience.

You can utilise oversaturated keywords, but make sure you use them as synonyms for other keywords. Create your plan based on your “dark horse keywords,” which you’ve discovered.

Using congested keywords can be done effectively by employing the Skyscraper Technique. The gist of it is that you take material which ranks well for a particular keyword and improve it.

Produce Content That Is Special

Creating original content is always an important part of an effective SEO strategy.

As crucial as the SEO strategy you devise for your content, making ensuring it is useful and well-written is just as important.

I’ll put it this way for you…

Few individuals will read your article if it isn’t original. If fewer people read it, Google receives fewer ranking signals. The rest, as they say, is history.

‘Quality,’ on its own, is not enough to describe what makes something unique. You must present your readers with something they have never seen before. SEMrush’s post on the Skyscraper Technique was linked in the preceding section. Go to that page to learn about an effective content marketing plan.

Do not use links that are of low quality

Many webmasters are so focused on receiving connections that they overlook the importance of outgoing links.

All of your external links must point to high-quality content. Your SEO strategy will suffer if you merely link for the sake of linking.

In addition to causing dissatisfied customers, broken links might have an impact on your Google rating.

Take your time, and only include links from reputable, relevant, and effective sources. These are the kinds of connections you want to make and the kinds of work that Google will appreciate.

As a result, I strongly advise against linking to any material that is already ranking well for the keyword you are targeting. Essentially, you’re demonstrating to Google that their material is superior to yours by providing them with link juice.

Make Regular Updates to Your Website

Visited an out-of-date website in the last ten years? How long did you spend there? Unless you’re an outlier, the answer is probably ‘no.

Keep your website and social media channels active by posting new content on a regular basis. An idle domain’s rankings will almost never improve.

Blog posts from AmeriSleep that will never date

Do not be afraid to make changes to your website’s content. To be honest, you’ll read articles all the time with hat notes that say things like “updated for 2020.” The screenshot above shows how a marketing firm updated a post to make it evergreen content.

As a result, it’s critical to examine your content and figure out what’s broken. If a piece of content isn’t performing well in search results, consider updating it.

Optimize your website according to Google’s on-site guidelines

To remain on top of Google’s best practises, be sure to check back often. Even though the majority of the changes are quite insignificant, it is imperative that you remain current.

If Google does something as insignificant as downgrading URLs that contain certain keywords, you should be aware of this when developing content. Remember, this is only an example.

As a result, be sure to remain current!

Monitor the Speed of Your Website

You should also keep an eye on the speed of your website. Make certain that it responds quickly and accurately. Even though you’ve heard it before, it’s critical in today’s mobile-first society.

Allow me to pose this question to you. Why did Google release AMP if page load time isn’t important? That’s exactly what I was trying to say!

Checking your site’s functionality on a frequent basis is a good idea. If you observe that the speed of your site is deteriorating, you should investigate the cause. SEMrush Site Audit is a useful tool for analysing your site’s load time and identifying any potential bottlenecks.

You’ll learn about the speed and efficiency of your website. This is how it’ll appear:

You’re good to go if everything is in the green. If your site is taking a long time to load and receiving low performance ratings, you can be sure that something is wrong with it.

Keep an eye on the download speed, especially after major upgrades. Running a generic test like Pingdom on a weekly basis is a decent rule of thumb.