WordPress CMS and its Benefits

wordpress-logoWordPress website design is the content management system (CMS) software of choice for almost a quarter of ALL websites on the internet today and for websites with a CMS,  WordPress is used for a massive 60% of them.

A WordPress site,  also often known as a brochure site,  is a completely customizable, static site generally used as an online version of the traditional sales brochure.  As you can imagine from the amount of websites created on WordPress there are a long list of benefits of using the CMS and perhaps  one of the most influential factors is that it’s just so easy to use.

WordPress is a self-contained system so you don’t need to worry about HTML or coding and don’t need to be a computer whizz to navigate your way around adding pages,  images and so on easily and on a regular basis.  Plus, since WordPress was originally designed as a blogging platform,  it’s really easy to add a blog with its built-in blogging capabilities.

As WordPress is browser based you can log in from anywhere in the world and manage your website as well as assigning users different access and capabilities.  You have a huge amount of control and autonomy to manage your own website which means you don’t have to incur the cost of asking a developer to make simple changes to your site, as it’s just so easy to do yourself, saving you time and money.

WordPress sites and search engines have struck up a pretty close friendship over the years as the code behind WordPress sites is simple, clean and easy for search engines to index.  You can add keywords and Meta content for individual pages, posts and images for really specific SEO giving you the best chance of ranking highly in search engine results pages (SERPS).

WordPress also comes with an impressive catalogue of plug-ins such as Twitter feeds, calendars, videos and so on so you can increase the functionality of your website as much as you like often for free, or for a really reasonable fee.  Whether your website is 12 pages or 1200 pages, the performance of the site won’t be compromised by the sophistication or size of your site and is designed to grow with your business.

Drop us a line for a free consultation on how a WordPress site could help your business.

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