Anyone familiar with the ins and outs of web design and online marketing will know the importance of SEO on a site’s performance. For beginners, however, jargon like SEO can seem intimidating and inaccessible.
Fortunately, the concept of SEO is not too difficult to learn and is essential to the success of your online content. Let’s explore the impact of SEO on the performance of your website.
What is SEO?
SEO, or search engine optimization, is a key part of web design and involves the use of keywords among to attract visitors to your site. These keywords can be geographically specific- for example, Gloucester U.K. or Cheltenham U.K.- or they can refer to concepts like web design and online marketing. Key phrases can be used as well, though they will require a more skilled writer to integrate them seamlessly into the website.
SEO Keywords should be incorporated into the headers and sub headers of articles for maximum visibility. You will want to increase and decrease the keyword density for SEO keywords depending on their importance in your overall web design, but generally speaking, a keyword density of 3-5% is adequate to produce results. While you can always pay for advertisements on search engines, SEO is a great way to incorporate advertising into your web design process without paying a dime.
How Does SEO Affect My Business?
Using SEO affects your business by driving traffic to your site. If you are not using SEO, chances are your site is ranking much lower in search engine results than a rival site whose web design does take SEO into account.
By making sure your website ranks highly in search engine results for SEO keywords relating to your field of business, you will attract users that are more likely to interact with your site. This will not only provide traffic to be converted into leads for your business, but also enhance the overall customer experience. SEO makes it much easier for customers to access the content they need and goes a long way in customer satisfaction.
It is important to strike a balance between using as many keywords as possible and narrowing down SEO keywords for your business to attract the right demographic. This way, you will avoid muddying your web design with an excess of keywords that are not essential to your business and do not convert web traffic into viable leads.
SEO & Web Design: In Conclusion
Acquiring a good SEO writer for you site or learning SEO for yourself is an essential part of the web design process. Whatever you choose, staying up to date on SEO best practices and changing search engine algorithms is sure to enhance to productivity of your website.