Email Marketing: E-Shots, E-Newsletters
Keeping in touch with your clients on a regular basis really can be the difference between a one-off purchase and keeping a customer for life. Similarly it can be the difference between whether your new business will sink or swim.
It’s used by a huge number of businesses across the world from the one-man bands through to the industry giants and household names. There are lots of features that make email marketing attractive to marketers, the biggest – it works. It’s a tried and tested marketing channel with one of the best ROI’s of all channels with industry data showing B2C campaigns returning an impressive average of over £30 for every pound spent.
There are lots of benefits to email marketing that all work together resulting in this impressive figure. One of the most immediate benefits is the low cost of email marketing distribution compared to traditional channels as it removes costs such as print, postage and advertising fees.
Email marketing allows you to directly target people who are ‘fans’ of your brand as most businesses only send emails to those who have signed up to receive them. This means they’re already warm leads and you’re concentrating time, effort, and marketing spend on customers most likely to convert into sales. You’re also not restricted by geographical barriers as emails can be sent across the globe in seconds, a feat much more timely and costly with more traditional channels. Your bank of willing customers can be further broken down into different target segments allowing you to contact those that meet certain criteria, for example those is a specific location, those with particular preferences, age and so on.
Email marketing also reduces the likelihood of customers just ‘window shopping’ as the call to actions will encourage purchases as it can be done with just a few clicks. Plus, due to the immediacy of an email and the fact that so many consumers access them via their mobile devices nowadays, you can start seeing results straight way by time sensitive offers or promotions. This creates a sense of urgency and encourages the recipient to take action. Emails can easily be forwarded and shared with contacts and friends so your recipients become brand ambassadors without you having to do anything.
Another key attraction to email marketing is how easy they are not only to create and send but to track. It can be really tricky to monitor and measure how many people saw a particular advert you may have placed but with the analytic metrics behind email marketing you not only see how many people saw it, but who they were, when and what they did next, i.e. clicked through, made a purchase and so on.
Email marketing isn’t just used to promote purchases and convert to sales either. They’re also a great way to build up customer brand loyalty and stay in touch with your customers to make sure yours is the name they think of next time they have a need for your product or service. Emails can be in the form of monthly newsletters or can include video, interactive features and links through to your social media pages or services and products on websites.
Email marketing holds huge potential for your brand and bottom line, an effective email marketing campaign can create a lasting impression on your client base –but make sure you make the right impression with Juvenate Media’s tried and tested email marketing services.