The term ‘design’ gets used a lot these days, from websites to magazines and interiors to video games. However many people are still unsure exactly what the word means and what exactly it is designers do.
Whether you run a small business based in Norwich or work for a large international corporation, there’s a good chance you’re going to need the services of a designer at some point, so let’s take a look at the colourful and creative world of design.
What is design?
The definition of design will depend a lot on which industry you’re talking about. Furniture designers and web designers may both share an eye for detail, but in essence, their jobs couldn’t be more different.
What they have in common is the ability to create an aesthetically pleasing and well-functioning product using a combination of skill, innovation and imagination.
Can’t anyone be a designer?
If all design requires is a little bit of imagination, you may think that anyone can have a go. And in fact, many companies make the mistake of trying to cut corners by having someone in house take care of their design needs.
However, creating an elegant, well thought out product takes an incredible amount of experience and knowhow, especially if the finished result is going to stand out from the crowd.
Web design in particular requires a lot of skill, knowledge and understanding, especially as the field changes and develops so quickly.
What makes a good design?
As everyone has a different idea of what looks good, defining what makes a good design is almost impossible.
Saying that, a well thought out, well executed design should be functional, innovative, easy to use and aesthetically pleasing. In many cases, it may also need to fit a specific set of guidelines and requirements laid out by the client, something that can make the designer’s job a lot more complicated.
What’s for certain is that, whether you’re designing a new poster, a newsletter or a website, hiring a professional designer will help you to achieve your goals a lot more successfully and a lot more easily.