When you open up a new webpage, what is that grabs your attention and keeps you reading? Well, the images probably have something to do with it, and the design also plays its part, but the factor that has the biggest influence on your attention span is the writing.
Text, or copy, that’s too long, too verbose or irrelevant will have visitors clicking off a company’s site in droves. Whereas copy that’s short, engaging and to the point is easier to read, easier to digest and more informative and will ensure that customers stay put and keep reading.
Why hire a professional copywriter?
As most people can string a sentence together, a lot of companies try to save money by writing the text for their website, promotional material or blog themselves.
Though this can work out well, especially if you’re lucky enough to have a budding author in your workforce, more often than not it leads to poorly thought out copy, spelling and grammar mistakes and company websites missing the point.
Professional copywriters on the other hand are trained to get straight to the point, getting your company message across while keeping visitors engaged and informed.
What can copywriters do?
From your company homepage to your latest E-marketing campaign and your social media profile to your promotional materials, professional copywriters can give every bit of text your company produces the care and attention it needs.
Though more expensive than getting someone in the office to right the copy, investing in a professional will make a huge difference to the finished product, and if that product is your homepage, company mission statement or latest marketing campaign, you’re going to want to make sure that it’s spot on.
If you’re based in a regional hub like Norwich, hiring a copywriter is even more important as it will help a business to appear more professional and more capable of providing a good quality service.
This can really help and ambitious business to stand out from the crowd and increase their chances of success.